Don't take my word for
it....Here is a professional written opinion from a senior analyst on the new
V/M settlement with retailers allowing them to surcharge their customers for
paying with credit cards:
Overall, surcharging is a bad idea for merchants. Surcharging can cause
consumers to think twice about their purchase at the checkout counter, but
there's more to it than that. … Forcing consume...rs to use a given payment
type makes them consider how much money is on-hand in cash, in a [checking]
account, and available to pay for the purchase, a mindset that can reduce the
amount of goods and services consumers will buy and lower the average ticket
price of sales for merchants.
Are you overpaying enough that you think surcharging is a good idea? Call us at
800-530-2440/561-721-1900!
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